By: Sophie Quinton
GARDEN CITY, Colo. — This Saturday, tiny Garden City will throw a party to celebrate improvements to its main street. Officials will close a block to traffic and install an ice-skating rink in the middle of the road. There will be horse-drawn carriage rides. There will be hot toddies. And there’ll be three blocks of new sidewalks, crosswalks, benches and trees to show off to the public.
Garden City isn’t much of a city; it’s smaller than a square mile and has fewer than 300 residents. But it could afford to spend $3 million on downtown infrastructure upgrades thanks to its four bustling marijuana retailers.
Before the first medical marijuana dispensary in town opened in 2009, Garden City collected about $360,000 in revenue each year, said longtime Town Administrator Cheryl Campbell. Now pot is legal for recreational use, too, and last year, the town raked in over $2 million from sales taxes alone — mostly from the sale of bud, pre-rolled joints, edibles and other pot products.
The marijuana boom hasn’t had any downsides, Campbell said. “It’s been a benefit to the community, as far as I’m concerned. And I was anti-marijuana myself.”
In Colorado and other states that let adults possess small amounts of marijuana, the lure of additional tax revenue has helped convince many towns and counties to welcome pot shops. Here in conservative-leaning Weld County, where most towns have said “no” to dispensaries, local officials are watching Garden City and wondering whether they should change their anti-pot stance.
For instance, although the 7,000-odd residents of Milliken in 2015 voted against licensing dispensaries, the town board last year decided to license a couple of retailers. “Obviously, the town board that approved that was hoping for revenue,” Milliken Town Administrator Leonard Wiest said. “They saw what was happening in Garden City.”
So far, he said, no marijuana retailers have opened, though one store is going through the building permit approval process.
Marijuana tax revenue hasn’t been quite as transformative in Colorado cities with larger tax bases, such as Denver and Boulder. And tax experts say it’s risky for cities to lean too heavily on a single source of revenue — particularly one that’s illegal at the federal level and vulnerable to a federal crackdown.
“It’s not a stream of revenue they should rely on for their major, long-term spending needs,” said Katherine Loughead, a policy analyst at the Tax Foundation, a Washington-based think tank.
The Cannabis Boom
Garden City has a history of embracing vice. It split off from the town of Greeley in the 1930s, after the larger town outlawed liquor manufacture and sales. In its early days, Garden City was the place where locals went to drink and party.
That history didn’t inform the town council’s decision to allow marijuana sales, Campbell said. But the comparison is inevitable. Today, Greeley, population 100,000, doesn’t allow dispensaries, and Garden City is the go-to pot destination for Greeley residents as well as those of neighboring towns and rural areas as far away as Wyoming.
The city is so small that it only takes a few minutes to drive through it and enter Greeley, which surrounds the town on three sides. Three of Garden City’s four dispensaries are tucked away off the main commercial strip, and it’s easy to zoom through town without noticing them.
Unlike some other jurisdictions such as Denver, Garden City doesn’t have a special tax on weed. Its marijuana-related revenue comes from the 3 percent city sales tax, plus state marijuana sales tax money shared with local jurisdictions, Campbell said.
She estimates that the four dispensaries in town employ about 225 people among them, making marijuana the largest industry in Garden City. Most of the rest of the town’s commerce comes from small stores and restaurants, such as pawn shops, auto body shops, Mexican restaurants and a gas station.
A Town Transformed
Garden City’s embrace of legal weed hasn’t rankled too many residents; Campbell said she can only think of one person who is adamantly opposed, for religious reasons.
Mike Schwartz, co-owner of Empire State Pizza, a family-friendly restaurant full of arcade games, said some old-timers might be against the industry. “But you can’t argue with the results,” he said.
Thanks to the influx of sales tax revenue, Garden City has been able to spend more on public works such as the new sidewalks and crosswalks along Eighth Avenue, the street outside Empire State Pizza. The city also provides grants of up to $8,000 to help local businesses pay for property investments such as facade improvements.
Empire State Pizza’s landlord used one such grant to add windows, an awning and new tiling to the exterior of the restaurant and its neighbor, a popular hot wings restaurant called Wing Shack. Schwartz used another grant to replace the pizza place’s outdoor signage, he said.
The money also has allowed the city to add new services. Garden City used to be patrolled by the county sheriff’s office, but now it can afford its own four-person police force. Campbell’s staff — once just her — has swelled to three and a temp, not including the police department.
The flood of visitors to local dispensaries has been good for the pizza business, Schwartz said. He cross-promotes with the marijuana retailer across the street, including by offering customers there a coupon for free garlic knots. The tagline? “Pizza tastes better when baked.”
“There’s a lot of hungry people walking out of that building,” Schwartz said.
Limits to the Cash Cow
Garden City isn’t the only small Colorado town that’s been transformed by marijuana revenue. Marijuana sales have helped rural Log Lane Village pave streets and replace water lines, according to Town Clerk Bobbie Mesmer. Marijuana sales have revitalized De Beque, a fading oil and gas town in Western Colorado, and boosted artsy Trinidad, near the New Mexico border.
In larger jurisdictions, however, pot has had less of an impact — despite headline-grabbing revenue figures.
Denver expects to collect over $48 million this year from taxes on marijuana sales, licensing fees and state tax money shared with the city ($584 million of weed was legally sold in the city last year, raising about $45 million in revenue). But all that pot money comprises less than 4 percent of the city budget.
The money helps fund city priorities — such as maintenance projects, affordable housing and combating the opioid epidemic. “It’s $48 million we didn’t have before,” said Molly Duplechian, deputy director of policy and administration at the city and county Department of Excise and Licenses.
Some $8 million to $9 million of Denver’s marijuana money covers the cost of regulating the industry and running marijuana-related public health campaigns, such as a push to educate young people about the consequences of underage use. Towns need to set aside money to manage the industry, Duplechian said. “I always, always try to emphasize, when I’m talking to other jurisdictions, how important that’s been.”
In Edgewater, a small city of some 5,000 people that shares a border with Denver, marijuana sales generate about 12 percent of annual tax revenue — less than one of the local big box stores, said City Manager HJ Stalf.
Stalf said the city is wary of relying too much on an industry that’s controversial at the federal level. That’s why the money has been spent on capital improvements, such as a new civic center, new police cars and road upgrades, rather than on staff positions, he said. “If it were to go away, we wouldn’t have to lay anyone off.”
The state of Colorado collected $247 million in marijuana-related revenue last year, less than 1 percent of its overall revenue, said Shannon Gray, marijuana communication specialist at the Colorado Department of Revenue. “It hasn’t been nearly the amount of money, when you put it in the context of the entire state budget, as some media reports would have you believe.”
Some members of the public mistakenly think schools are getting a windfall from weed, because $40 million in annual excise tax revenue from marijuana sales goes into a school construction fund, said Chris Stiffler, an economist at the Colorado Fiscal Institute, a Denver-based think tank. The state also has spent additional marijuana money on public schools, including $31.6 million in fiscal 2016-17.
The marijuana money comprises only around 1 percent of the state’s overall education budget. But the misconception can make it harder for school superintendents to convince voters to raise local education taxes, Stiffler said.
Saying ‘No’ to Weed
Four years after legal marijuana sales began in Colorado, plenty of communities remain wary of pot shops. Greeley’s City Council voted in 2013 to ban commercial sales, and a 2016 city report concluded that the cost of regulating marijuana could cancel out expected tax revenue while creating public health and safety problems, the Greeley Tribune reported at the time.
City council members initially voted against pot sales because they were concerned about enforcement and possible conflict with the federal government, said City Manager Roy Otto. The Greeley Tribune’s coverage of Garden City’s marijuana revenue hasn’t moved council members to reconsider the ban, he said.
There is, however, a chance that a citizens group could put a petition to allow marijuana sales on next year’s ballot, he said. “Will Greeley ultimately legalize it, the way they did alcohol? Time will tell.”
Marijuana’s impact on health and safety in Colorado has been mixed, according to an October report from the Colorado Division of Criminal Justice. Law enforcement officers aren’t filing more cases of serious marijuana-related crimes, but organized crime related to marijuana has been rising.
Fewer young people say they’re using marijuana, but more Colorado marijuana users are being hospitalized, though that may be partly because people now feel more comfortable telling doctors they smoke weed, the report cautioned.
In Garden City, legal sales haven’t led to a noticeable increase in crime, Campbell said. She can think of one break-in — “that amounted to nothing” — and some minor shoplifting. The city doesn’t set aside money especially for marijuana enforcement or policing, she said.
If anything, local business owners say, the town feels safer now thanks to the new police department.
The Garden City location of Smokey’s: A 4:20 House, a recreational and medical dispensary, has never had a break-in, but it’s reassuring to know that the police aren’t far away, said Jake Smith, marketing administrator and president of the Garden City Business Association. “Now I can sleep knowing that if someone did try, the Garden City Police Department is a block away from my store.”
Perhaps the biggest long-term threat the marijuana industry poses to Garden City is competition. If more Weld County towns allow pot sales, Garden City’s stores will lose their lock on the local market and become less lucrative.
Campbell said she anticipates that any new locations will spread revenue throughout the region. Still, she’s optimistic. “I feel like we’re established enough to stand on our own.
View the full article here:
Quinton, Sophie. “The Little Town That Pot Built.” The Pew Charitable Trusts, 4 Dec. 2018, https://www.pewtrusts.org/en/research-and-analysis/blogs/stateline/2018/12/04/the-little-town-that-pot-built.
The cannabis industry is evolving steadily after a rapid growth spurt of legalization. Gone are the days of purchasing whatever strain a supplier has on hand. Instead, consumers today have countless strains, concentrates, and edibles to choose from, allowing them to be incredibly selective and specific about what kind of high they experience.
Anyone who enjoys the legal cannabis industry is probably used to noting two main things when making a purchase at their local dispensary: the THC content and the sativa/indica ratio of the product.
Casual cannabis users typically believe that the higher the THC content is, the stronger and more intense the high will be. Likewise, they also figure that sativas will all perk them up while all indicas will mellow them out.
While these beliefs are incredibly common, the truth is that they oversimplify how and why a specific weed strain produces a unique feeling.
You’ve most likely smoked a strain of sativa that left you a tad anxious, while other sativas leave you happy, energized, and ready to tackle the day. The same goes for indica. Some strains are great for relaxing and watching a flick, while others will put you right to bed. Similarly, you’ve probably heard a friend rave about a strain that just didn’t do much for you.
In order to understand these varied experiences, it’s important to remember that cannabis is a wonderfully complex plant.
It’s Not Just About THC
Budtenders at Smokey’s 420 are continuously trained with the most recent information available based on real studies and science regarding product’s THC content. It’s how many cannabis consumers decide which product to buy. Why wouldn’t you choose the strain with the highest amount of THC? Isn’t that more bang for your buck?
If this is the logic you’ve been using, keep in mind that THC content is only one indicator of how a strain or product will make you feel. Choosing your weed based solely on this factor is often compared to going to a liquor store with the mission of selecting the booze with the highest alcohol content.
There’s a reason no one does this; there’s far more to enjoy a good drink than how much alcohol it contains. Just as a sommelier will pick their wine based on a myriad of factors, true cannabis connoisseurs will pay attention to the entire makeup of the product, not just a single element.
A major influence on how strong and how unique a high will feel is based on the presence and concentration of certain terpenes.
What Are Terpenes?
If you’re tuned into any cannabis industry dialogue, you may have heard of terpenes before. If not, the simple explanation is that terpenes are organic compounds found in the essential oils of plants.
Specifically relating to marijuana, terpenes are responsible for giving cannabis its distinctive flavors and aromatic scents. There have been over 100 different types of terpenes found in cannabis plants, and each strain, specifically each harvest, comes with completely unique concentrations of them. This explains the light, citrusy notes of Lemon Haze and the robust, Earthy flavor of Afghan Kush.
That being said, terpenes aren’t just about aromas and flavors. Research has shown that terpenes also affect the type of experience a specific strain offers.
How Do Terpenes Affect the Cannabis Experience?
While THC is responsible for the psychoactive nature of cannabis, industry leaders are concluding that terpenes help to direct, define, and in some cases, enhance the whole experience. The distinctive types of terpenes and cannabinoids (e.g., THC or CBD) present in a particular strain, along with the concentration levels of each, work together to produce what is commonly referred to in the industry as the “entourage effect.”
In other words, the different compounds work in a synergistic manner to create an experience that’s unique to that strain. The whole is much greater than the sum of its parts.
Different types of terpenes have various therapeutic properties and will also affect a high in various ways. (Here is a good resource for better understanding some of the commonly found terpenes.) Some terpenes produce effects that help enhance mood and energy, while others, such as myrcene, create a sedative calm. Likewise, some enhance the feeling of THC, and others can mellow it out.
This is why you may fall in love with a strain with a lower THC content and favor it over one that has a high concentration. It all depends on what you personally consider a good experience. If you’re looking for a strain that will give you a quick energy boost and appease your anxiety, research suggests that those effects will be determined by the terpene composition, not the amount of THC.
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